Case Studies

screenshot of virgin holidays web site with overlaid heatmap

Usability: THiNK Web - Virgin Holidays

screenshot of british gas email with overlaid heatmap

Media: THiNK Email - British Gas

screenshot of SAP email with overlaid heatmap

Media: THiNK Email - SAP

screenshot of Kodak email with overlaid heatmap

Media: THiNK Email - Kodak

Screenshots of Skoda Fabia TV advert with overlaid gaze plot

Media: THiNK TV - Skoda Fabia

Screenshots of Dove TV advert with overlaid gaze plot

Media: THiNK TV - Dove Onslaught

Screenshots of Virgin Media FilmFlex screen with overlaid gaze plot

Media: THiNK TV - Virgin Media FilmFlex

Cover of BT Phone Book with an overlaid gaze plot

Media: THiNK Print - BT Phone Book

Image of Pfizer advert in magazine with content digestion path

Media: THiNK Print - Pfizer Champix

Prudential Magazine with heat map overlaid

Media: THiNK Print - Prudential Magazine

Covers of magazines with a heat map overlaid

Media: THiNK Print - Magazine covers

Water bottles

Shopper: THiNK Pack - Classified (pack testing)

Lynx Vice aerosol canisters with heat map overlaid

Shopper: THiNK Pack - Lynx Vice

Sandwiches in different packaging

Shopper: THiNK Pack - Nutritional labelling

Eye Tracking Videos

From the Blog