Media: THiNK Print - Prudential Magazine
Client:
Prudential
Objective:
Assess readability and accessibility of the magazine
Method:
30 respondents interviewed with eye tracking
Total project duration:
3 days
Service:
Bespoke Print testing
Location:
Oxford, UK
Methodology:
Pensioners looked through the magazine at their own pace.
Implicit measures:
Eye tracking
Explicit measures:
Questionnaire
Findings:
Reading preferences were identified. Successful content and layout design were recommended.
Think have assisted us with our accessibility and usability developments across marketing communications and continue to help us develop and maintain customer-focused communications.
Senior Communications Manager
Prudential